Discovering and Capturing Hidden Value in Your Negotiations
Effective negotiation skills are essential both in daily life and in the workplace. This interactive webinar will guide participants through the foundations and advanced strategies of negotiation. You’ll begin by exploring what negotiation is and why it matters in every aspect of life—from solving everyday conflicts to advancing professional goals. Participants will learn key mindsets and communication techniques that lead to better outcomes, how to prepare mentally and strategically, what information to gather beforehand, and how to set clear, realistic goals. The session will introduce a structured process for navigating negotiations and emphasize ways to create mutual value by discussing interests beyond just dollars and cents. Whether you’re negotiating contracts, job responsibilities, or day-to-day decisions, this session will equip you with tools to uncover and leverage hidden value in any situation.


Hi, I'm Lauri Rollings
Lauri Rollings and Associates helps create safer, more productive construction jobsites and promotes recruitment and retention of a diverse workforce through consulting and training on leadership and inclusion.
Lauri Rollings has more than 20 years of experience in the construction industry as a practicing attorney, executive director of construction trade associations, and a consultant. Rollings previously served as Executive Director of the Plumbing and Mechanical Contractors Association of Oregon and Executive Director of the Plumbing Mechanical & Sheet Metal Contractors’ Alliance of Milwaukee.
Before running contractor associations, she practiced law for more than a decade representing clients in a broad range of industries. Before that, she was a newspaper reporter. Rollings graduated with honors from both Stanford Law School and the University of Wisconsin.






Our Association in Milwaukee recently had Lauri present on Creating Respectful Workplaces. When we set up the program we were hopeful that our contractor members would value the materials covered. Not only did Lauri deliver but she exceeded expectations! Our members took away practical lessons to improve the management and company culture and we've already engaged with Lauri on additional programming to make our workplaces/jobsites safer and more effective. Thank you Lauri!
Plumbing Mechanical Sheet Metal Contractors’ Alliance of Milwaukee and Southeastern Wisconsin